AM

New York City, 2026

Available for projects
My Story

I make things that matter on the internet.

I'm Alex Mercer, a creative developer and designer with over a decade of experience building digital products that balance aesthetic excellence with technical precision. I started my career in graphic design, fell in love with code, and never looked back.

My practice sits at the intersection of design strategy, visual craft, and front-end engineering. I work with ambitious clients — from global brands to stealth-mode startups — who believe that design is not decoration, but a core competitive advantage.

I've had the privilege of collaborating with teams at Figma, Shopify, and several award-winning agencies before going independent in 2019. Today, I run a boutique practice where quality beats quantity.

Outside of client work, I write about design craft, contribute to open-source projects, and mentor emerging designers. When I'm not at the screen, you'll find me running in Prospect Park or haunting used bookstores.

Core Skills
UI/UX Design
95%
Brand Identity
90%
Front-End Dev
88%
Motion Design
85%
Creative Direction
80%
Experience & Education

Work History

2019 — Present

Independent Designer & Developer

Freelance / Boutique Studio

Building digital products and brand identities for clients across fashion, tech, finance, and culture.

2016 — 2019

Senior UI Designer

Fable Agency, New York

Led design for high-profile client campaigns and digital product launches across multiple verticals.

2014 — 2016

UI/UX Designer

Northfield Digital

Crafted user experiences for SaaS platforms and consumer apps. Championed design systems early.

Education & Recognition

2010 — 2014

BFA, Communication Design

Parsons School of Design

Graduated with distinction. Focus on interactive media and visual systems.

2023

Awwwards Site of the Year

Helix Architecture Project

Recognised for outstanding web design and interaction innovation.

2022

Webby Award Honoree

Best Portfolio Website

Honored in the personal portfolio category for craft and originality.

What I Believe

Craft Over Speed

Exceptional work takes time and attention. I'd rather take longer and deliver something extraordinary than rush toward mediocrity.

Strategy Drives Design

Great visuals backed by clear thinking outperform beautiful work without purpose. I always start with the why.

Honest Collaboration

The best results come from trust and transparency. I say what I think and listen to what you know.

My Toolkit

Tools I master.

Figma Framer Adobe CC HTML/CSS JavaScript React Next.js GSAP Three.js Webflow Shopify WordPress Node.js Tailwind CSS Principle Cinema 4D